We tell digital-first stories … … with the right creative talent… at the right time… in the right format We distill insights that are … … sophisticated… accessible… engaging We help you strategize about … … audience… distribution… impact Learn why we create content We Create Thought-Leadership Content That Engages Audiences in Multiple Ways … Continue reading “”
We help forward-thinking leaders create insight from information
We tell digital-first stories …
… with the right creative talent
… at the right time
… in the right format
We distill insights that are …
… sophisticated
… accessible
… engaging
We help you strategize about …
… audience
… distribution
… impact
We Create Thought-Leadership Content That Engages Audiences in Multiple Ways

Data Visualization
Infographic and interactive content that commands attention

Writing and Editing
Articles, reports, books, blog posts, and other written content that elevates your ideas

Multimedia
Experiential content like motion graphics, videos, and quizzes that deepen understanding

Content Strategy
Pipeline development, best practices, competitive analyses, and other means to reach your content marketing goals
How We’re Different
We have the caliber of creative talent that elite organizations demand.
We produce the digital-first content that sets the most innovative marketers apart.
We’ve managed creative talent and content strategy inside leading marketing organizations.
We ensure you get the quality you expect.
What People Are Saying About Mickey Butts, CEO
Only 10 business editors in the country can do what Mickey Butts does with the written word. He has been invaluable in shaping the Jack Welch MBA curriculum and transforming our content into cases and lectures that are wonderfully rich and immensely readable.
Past Employers of Our Talent Network

Business Journalism and Publishing
Harvard Business Review
Time Inc.
The New York Times
The Wall Street Journal
The Financial Times
Strategy+Business
Bloomberg
Conde Nast
Money Magazine
Fast Company
Los Angeles Times

Management Consulting
McKinsey
Boston Consulting Group
Bain & Company
Deloitte
PWC
Accenture
Monitor
Global Business Network

The Social Sector
Stanford Social Innovation Review
California Health Care Foundation
Bridgespan Group
FSG Social Impact Advisors
Wikimedia Foundation
Gates Foundation
Wallace Foundation
How I Can Tell When Authors Used AI to Write
Authors, colleagues, even friends send me AI writing all the time. They think I can’t tell, but I can. It’s not the predictable things. I’m not about to waste my…
AI’s Logorrhea Problem
Information overload is an occupational hazard of ghostwriting and editing. I’m used to plowing through decks packed with intricate charts, proprietary analyses, interview transcripts, background research, and outlines that have…
Informational Density Makes Writing Worth Reading
Informational density. It’s what editors and writers at magazines, newspapers, and high-quality online outlets have always specialized in. I don’t mean density in the sense of being difficult to read….
Why Collaborative Writing Is More Like Jazz Than Typing
When I work with executives and authors on long-form books, reports, and articles, my job is often less about putting their ideas into words than helping them discover what they…
Why I’m the Fixer
“The ghostwriter I hired just didn’t work out.” I can’t count how many times a prospective client has told me this story. They ghosted a ghost, they say, because: → “They…
The Varieties of Editing Experiences
I often joke that I read for a living. Editors like me work with words like potters work with clay. We read very carefully, and then we smooth the rough…
How I Can Tell When Authors Used AI to Write
Authors, colleagues, even friends send me AI writing all the time. They think I can’t tell, but I...
AI’s Logorrhea Problem
Information overload is an occupational hazard of ghostwriting and editing. I’m used to plowing through decks packed with...
Informational Density Makes Writing Worth Reading
Informational density. It’s what editors and writers at magazines, newspapers, and high-quality online outlets have always specialized in....
Why Collaborative Writing Is More Like Jazz Than Typing
When I work with executives and authors on long-form books, reports, and articles, my job is often less...
Why I’m the Fixer
“The ghostwriter I hired just didn’t work out.” I can’t count how many times a prospective client has...
The Varieties of Editing Experiences
I often joke that I read for a living. Editors like me work with words like potters work...


















