We help forward-thinking leaders create insight from information
We tell digital-first stories …
… with the right creative talent
… at the right time
… in the right format
We distill insights that are …
We help you strategize about …
Learn why we create content
We Create Thought-Leadership Content That Engages Audiences in Multiple Ways
Infographic and interactive content that commands attention
Writing and Editing
Articles, reports, books, blog posts, and other written content that elevates your ideas
Experiential content like motion graphics, videos, and quizzes that deepen understanding
Pipeline development, best practices, competitive analyses, and other means to reach your content marketing goals
How We’re Different
We have the caliber of creative talent that elite organizations demand.
We produce the digital-first content that sets the most innovative marketers apart.
We’ve managed creative talent and content strategy inside leading marketing organizations.
We ensure you get the quality you expect.
What People Are Saying About Mickey Butts, CEO
Only 10 business editors in the country can do what Mickey Butts does with the written word. He has been invaluable in shaping the Jack Welch MBA curriculum and transforming our content into cases and lectures that are wonderfully rich and immensely readable.
Mickey is a talented editor who also understands how to tell stories with data—a rare ability. There’s a sense of security working with Mickey, knowing that he’s on top of the many moving pieces required to build the interactive and infographic data visualizations that we produced together. Mickey is a great asset to the teams he collaborates with.
If you know Mickey, you’ll know that quality and craftsmanship matter tremendously to him. He has helped BCG up its game in a number of important areas, including creating innovative interactive and infographic data visualizations, scaling up and coaching BCG’s network of freelance thought-leadership writers, and developing editorial best practices.
Mickey is a great writer and editor: very detailed oriented and keen on crafting messages that are easy to consume. He’s very easy to work with, and it’s been a pleasure working with him over the years.
Mickey is an accomplished senior editor with a keen eye for a great intro and sturdy story structure. He’s also an effective editorial coach. He is quickly able to home in on the kernel of the story and help the writer to sharpen the lede and augment the impact of the piece for its intended readers. Mickey is also a data visualization whiz. His epitaph will probably read: “He made data sing.”
Mickey is a fine writer and a first-rate business editor. He is timely, hard-working, highly professional, and thoroughly reliable. Mickey has broad knowledge of management and business issues, as well as international economics and economic policy.
Mickey held our hand at every stage of the writing process, and took our manuscript to a higher level. He was a delight to work with: professional, timely, and willing to work within our deadlines and budget. We’d highly recommend him as a writer, editor, and thought-partner.
Mickey is great at developing writing projects and at working with writers to help them do their best work.
Mickey Butts is an incredible writer. His contribution to distilling and organizing our thinking was crucial to getting our arms around the hundreds of potentially disparate ideas and hypotheses we were originally considering.
Mickey is a delight to work with—calm, competent, realistic, on time and budget—and talented. And he really gets business, which is hard to find.
Past Employers of Our Talent Network
Business Journalism and Publishing
Harvard Business Review
The New York Times
The Wall Street Journal
The Financial Times
Los Angeles Times
Boston Consulting Group
Bain & Company
Global Business Network
The Social Sector
Stanford Social Innovation Review
California Health Care Foundation
FSG Social Impact Advisors
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Writing and Editing
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Writing and Editing
Writing original articles for LinkedIn can dramatically extend a thought leader’s impact and engagement on social media—if you keep in mind these lessons learned.
To stand out from the crowd—and mitigate the risk of poor-quality content reaching customers—we ask the following questions before kicking off a project.