Multimedia content has the power to engage readers and deepen understanding
When to Use Multimedia
These formats work best when you want readers to see and feel content or learn something in even more visual and experiential ways.
Four Advantages of Multimedia
1.
Tells a linear visual story
2.
Deepens engagement
3.
Allows the user to experience content
4.
Fosters learning by doing
Popular Formats
Motion graphics
Videos
Animations
Quizzes
Surveys
Online learning
We Create Thought-Leadership Content That Engages Audiences in Multiple Ways
Data Visualization
Infographic and interactive content that commands attention
Writing and Editing
Articles, reports, books, blog posts, and other written content that elevates your ideas
Multimedia
Experiential content like motion graphics, videos, and quizzes that deepen understanding
Content Strategy
Pipeline development, best practices, competitive analyses, and other means to reach your content marketing goals
Selected Examples Created by Mickey Butts
MULTIMEDIA
Video
Stop Motion Animation
Quizzes and Surveys
- “Test the Maturity of Your Digital Operations Program,” bcg.com
- “The BCG Artificial Intelligence Quiz,” bcg.com
Online Learning
Animated Exhibits