We partner with you like no one else

The Difference

A number of groups specialize in producing traditional content, but few consistently have the caliber of writers, designers, and developers that elite organizations demand. A handful have the experience to produce the digital-first content that sets the most innovative content marketers apart. Very few have been on the client side managing freelancers and content marketing strategy, or can ensure you get the quality you expect. We partner with you like no one else, because we’ve worked inside organizations just like yours. 

Our Team

We’re based in the San Francisco Bay Area, but our team of leading writers, editors, designers, and developers spans the globe. Collectively, we have worked on staff and as regular freelancers in business journalism and publishing, management consulting, and the social sector. We have also been consultants and marketing leaders. Contact us to learn more about the people in our network.

Past employers include:

Business Journalism and Publishing

Harvard Business Review

The New York Times

Time Inc.

The Wall Street Journal

The Financial Times

Strategy+Business

Bloomberg

Conde Nast

Money Magazine

Fast Company

Los Angeles Times

Management Consulting

McKinsey

Boston Consulting Group

Bain & Company

Deloitte

PWC

Accenture

Monitor

Global Business Network

The Social Sector

Stanford Social Innovation Review

California Health Care Foundation

Bridgespan Group

FSG Social Impact Advisors

Wikimedia Foundation

Gates Foundation

Wallace Foundation

Our Process

We have developed a deadline-tested process for creating high-level, high-insight content:

1

The Initial
Conversation

Every engagement begins with a free consultation. We take the time to learn about your goals, the potential formats you have in mind, and your expected timeline. We discuss the potential budget.

2

The Talent
Search

Once we agree to work together on a search, we begin looking for the right creative partner for your project. We don’t pull names from a huge database of freelancers and call it a day. We find the right fit. We know people’s strengths and expertise from working together closely on a host of real-world projects like yours.

3

The
Choice

We select a shortlist of potential partners and send you a summary of their credentials, their resumes, samples of their work, and the relevant costs. We then discuss your feedback and set up interviews with your top choices. Once you choose your creative partner, we engage them.

4

The
Kickoff

We can help structure the engagement, schedule a kickoff call, set up a schedule, and ensure the process goes smoothly. We take out as much project risk as possible.

5

Quality
Control

We’re hands on about quality. We provide detailed coaching and advice throughout the engagement, as needed. We stand behind the writers we represent and the work they produce—or we make it right.

How We Structure the Engagement

In exchange for a custom search of our high-quality network, for handling all the paperwork and billing, for derisking the project, and for our hands-on quality control, we build a fee into the total project cost commensurate with the value we deliver. For organizations that need to simplify their procurement with external contractors and agencies, we are part of vendor-management platforms such as UpWork Enterprise.

Our Leadership


Mickey Butts, Founder and CEO

Clients

Mickey’s clients have included:

Management Consulting: Boston Consulting Group, McKinsey Global Institute, Strategy+Business, Booz Allen Hamilton, Bain, Monitor, Deloitte/Deloitte Center for the Edge, Accenture, Global Business Network

Publishing: Harvard Business School Publishing, Jossey-Bass

Executive Search and Leadership Consulting: Spencer Stuart, Heidrick & Struggles

Universities: Columbia Business School CaseWorks, Jack Welch Management Institute

Nonprofits and Philanthropy:
Stanford Social Innovation Review, TechSoup Global, Wikimedia Foundation, FSG Social Impact Consultants, Bridgespan Group, California HealthCare Foundation, Gates Foundation, the Wallace Foundation, the Irvine Foundation, the Clark Foundation, Civic Ventures


Mickey Butts is a business editor, writer, and content strategist who has helped leading thinkers, writers, and organizations bring out the best in their ideas for more than 25 years. Thought leadership has taken the form of books, articles, data visualizations, case studies, white papers, courseware, and strategic plans with wide appeal. 

His writing and reporting have appeared in publications such as Wired, Salon, Portfolio.com, The Economist, The Industry Standard, The Financial Times, Food & Wine, Parenting, and Sunset. He has collaborated with leading thinkers to write and edit articles that have appeared in Harvard Business Review, The McKinsey Quarterly, The Economist Intelligence Unit, The Financial Times, Fortune.com, and Strategy+Business, as well as bestselling business books published by Random House, Harvard Business Press, St. Martin’s Press, and Jossey-Bass.

Most recently he was a deputy editor at Boston Consulting Group, where he scaled up and coached BCG’s network of 28 high-performing freelance thought-leadership writers, managed the creation of innovative interactive and infographic data visualizations, and led the development of efficient editorial best practices. Previously as a senior writer at BCG, he wrote dozens of high-profile thought-leadership articles and reports on topics such as big data, digital technology, marketing, pricing, education, and social impact.

He was formerly a part of the launch team and an executive editor of The Industry Standard magazine, assistant managing editor of new media for Time Inc.’s Parenting magazine, and chief content editor for the Jack Welch Management Institute. 

He has an MBA from Columbia Business School, a master of journalism degree from UC Berkeley, and a bachelor’s degree in comparative literature from Brown University. His portfolio is at his Web site: www.mickeybutts.com.

What People Are Saying About Mickey

We Create Thought-Leadership Content That Engages Audiences in Multiple Ways  

Data Visualization

Infographic and interactive content that commands attention

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Writing and Editing

Articles, reports, books, blog posts, and other written content that elevates your ideas

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Multimedia

Experiential content like motion graphics, videos, and quizzes that deepen understanding

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Content Strategy

Pipeline development, best practices, competitive analyses, and other means to reach your content marketing goals

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