We partner with you like no one else
A number of groups specialize in producing traditional content, but few consistently have the caliber of writers, designers, and developers that elite organizations demand. A handful have the experience to produce the digital-first content that sets the moﬆ innovative content marketers apart. Very few have been on the client side managing freelancers and content marketing strategy, or can ensure you get the quality you expect. We partner with you like no one else, because we’ve worked inside organizations just like yours.
We’re based in the San Francisco Bay Area, but our team of leading writers, editors, designers, and developers spans the globe. Collectively, we have worked on staff and as regular freelancers in business journalism and publishing, management consulting, and the social sector. We have also been consultants and marketing leaders. Contact us to learn more about the people in our network.
Past employers include:
Business Journalism and Publishing
Harvard Business Review
The New York Times
The Wall Street Journal
The Financial Times
Los Angeles Times
Boston Consulting Group
Bain & Company
Global Business Network
The Social Sector
Stanford Social Innovation Review
California Health Care Foundation
FSG Social Impact Advisors
We have developed a deadline-tested process for creating high-level, high-insight content:
Every engagement begins with a free consultation. We take the time to learn about your goals, the potential formats you have in mind, and your expected timeline. We discuss the potential budget.
Once we agree to work together on a search, we begin looking for the right creative partner for your project. We don’t pull names from a huge database of freelancers and call it a day. We find the right fit. We know people’s strengths and expertise from working together closely on a host of real-world projects like yours.
We select a shortlist of potential partners and send you a summary of their credentials, their resumes, samples of their work, and the relevant costs. We then discuss your feedback and set up interviews with your top choices. Once you choose your creative partner, we engage them.
We can help structure the engagement, schedule a kickoff call, set up a schedule, and ensure the process goes smoothly. We take out as much project risk as possible.
We’re hands on about quality. We provide detailed coaching and advice throughout the engagement, as needed. We stand behind the writers we represent and the work they produce—or we make it right.
How We Structure the Engagement
In exchange for a custom search of our high-quality network, for handling all the paperwork and billing, for derisking the project, and for our hands-on quality control, we build a fee into the total project cost commensurate with the value we deliver. For organizations that need to simplify their procurement with external contractors and agencies, we are part of vendor-management platforms such as UpWork Enterprise.
Mickey Butts, Founder and CEO
Mickey’s clients have included:
Management Consulting: Boston Consulting Group, McKinsey Global Institute, Strategy+Business, Booz Allen Hamilton, Bain, Monitor, Deloitte/Deloitte Center for the Edge, Accenture, Global Business Network
Publishing: Harvard Business School Publishing, Jossey-Bass
Executive Search and Leadership Consulting: Spencer Stuart, Heidrick & Struggles
Universities: Columbia Business School CaseWorks, Jack Welch Management Institute
Nonprofits and Philanthropy:
Stanford Social Innovation Review, TechSoup Global, Wikimedia Foundation, FSG Social Impact Consultants, Bridgespan Group, California HealthCare Foundation, Gates Foundation, the Wallace Foundation, the Irvine Foundation, the Clark Foundation, Civic Ventures
Mickey Butts is a business editor, writer, and content strategist who has helped leading thinkers, writers, and organizations bring out the best in their ideas for more than 25 years. Thought leadership has taken the form of books, articles, data visualizations, case studies, white papers, courseware, and strategic plans with wide appeal.
His writing and reporting have appeared in publications such as Wired, Salon, Portfolio.com, The Economist, The Industry Standard, The Financial Times, Food & Wine, Parenting, and Sunset. He has collaborated with leading thinkers to write and edit articles that have appeared in Harvard Business Review, The McKinsey Quarterly, The Economist Intelligence Unit, The Financial Times, Fortune.com, and Strategy+Business, as well as bestselling business books published by Random House, Harvard Business Press, St. Martin’s Press, and Jossey-Bass.
Most recently he was a deputy editor at Boston Consulting Group, where he scaled up and coached BCG’s network of 28 high-performing freelance thought-leadership writers, managed the creation of innovative interactive and infographic data visualizations, and led the development of efficient editorial best practices. Previously as a senior writer at BCG, he wrote dozens of high-profile thought-leadership articles and reports on topics such as big data, digital technology, marketing, pricing, education, and social impact.
He was formerly a part of the launch team and an executive editor of The Industry Standard magazine, assistant managing editor of new media for Time Inc.’s Parenting magazine, and chief content editor for the Jack Welch Management Institute.
He has an MBA from Columbia Business School, a master of journalism degree from UC Berkeley, and a bachelor’s degree in comparative literature from Brown University. His portfolio is at his Web site: www.mickeybutts.com.
What People Are Saying About Mickey
We Create Thought-Leadership Content That Engages Audiences in Multiple Ways
Infographic and interactive content that commands attention
Writing and Editing
Articles, reports, books, blog posts, and other written content that elevates your ideas
Experiential content like motion graphics, videos, and quizzes that deepen understanding
Pipeline development, best practices, competitive analyses, and other means to reach your content marketing goals