What We Offer > Writing and Editing

The written word still has an important place in the content marketing mix


When to Develop Written Content

Written content is most effective when you need space to lay out your argument and have assembled in-depth analysis, case examples, and a point of view on a topic.


10 Questions To Ask Before Developing Thought-Leadership Content

1. Who is our intended audience?

2. What urgent problems or challenges do our readers face?

3. What is our differentiated point of view?

4. Why does this topic or issue matter?

5. Why are we publishing this now?

6. What’s the value at stake?

7. How accessible should we be to nonspecialists?

8. What actions should the reader take?

9. What supporting examples and evidence illustrate our thesis?

10. What kind of experience do we want readers to have?

For more tips visit our blog.


Popular Formats



Books and E-books

Commentaries and Op-eds

Blogs and Online Posts

Long-Form Social Media Articles

Case Studies

White Papers

Email Newsletters

We Create Thought-Leadership Content That Engages Audiences in Multiple Ways  

Data Visualization

Infographic and interactive content that commands attention

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Writing and Editing

Articles, reports, books, blog posts, and other written content that elevates your ideas

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Experiential content like motion graphics, videos, and quizzes that deepen understanding

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Content Strategy

Pipeline development, best practices, competitive analyses, and other means to reach your content marketing goals

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Selected Examples Created by Mickey Butts


Economics and Investing

Marketing and Sales


People and Organization

Education and Social Impact


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