The written word still has an important place in the content marketing mix
When to Develop Written Content
Written content is most effective when you need space to lay out your argument and have assembled in-depth analysis, case examples, and a point of view on a topic.
10 Questions To Ask Before Developing Thought-Leadership Content
1. Who is our intended audience?
2. What urgent problems or challenges do our readers face?
3. What is our differentiated point of view?
4. Why does this topic or issue matter?
5. Why are we publishing this now?
6. What’s the value at stake?
7. How accessible should we be to nonspecialists?
8. What actions should the reader take?
9. What supporting examples and evidence illustrate our thesis?
10. What kind of experience do we want readers to have?
For more tips visit our blog.
Popular Formats
Articles
Reports
Books and E-books
Commentaries and Op-eds
Blogs and Online Posts
Long-Form Social Media Articles
Case Studies
White Papers
Email Newsletters
We Create Thought-Leadership Content That Engages Audiences in Multiple Ways
Data Visualization
Infographic and interactive content that commands attention
Writing and Editing
Articles, reports, books, blog posts, and other written content that elevates your ideas
Multimedia
Experiential content like motion graphics, videos, and quizzes that deepen understanding
Content Strategy
Pipeline development, best practices, competitive analyses, and other means to reach your content marketing goals
Selected Examples Created by Mickey Butts
GHOSTWRITING, WRITING, AND EDITING
Economics and Investing
Marketing and Sales
People and Organization
Education and Social Impact
Healthcare
Your Next Editor Won’t Be a Robot
I often joke that I read for a living. Editors like me work with words…
How to Find (and Keep) an Experienced Ghostwriter
